Homepage
Make the business easy to understand
- Offer
- Audience
- Location
Core pages
Website Basics
A resource area for homepages, service pages, contact paths, FAQs, and the business information customers expect to find quickly.
Website information standard
Good business websites make basic decisions easier.
Website basics are not only design details. They are the business facts, proof points, answers, and contact paths customers use to decide whether to keep going.
Review pages by the question they answer.
| When the question is | Use this structure | Best resource type |
|---|---|---|
| What should a visitor understand first? | Homepage information standard | Guide |
| How do we explain each service? | Problem, service, process, fit, next step | Worksheet |
| What should the contact page clarify? | Contact path, expectations, availability | Checklist |
Central Checklist
Review the core pages before adding more marketing content.
Service pages
Make the offer easy to compare
- Included work
- Process
- Fit
Contact path
Make the next step easy to complete
- Method
- Timing
- Expectation
Related guides
Start with the page standard, then use a worksheet.
How To Write Service Descriptions That Actually Help Customers
A structured way to replace vague service copy with useful explanations customers can compare and act on.
Open guideWhat Information Every Business Website Should Make Easy To Find
A practical standard for the core business information customers should not have to hunt for.
Open guide Checklist
Business Website Information Checklist
A checklist for reviewing whether a business website contains the information customers and search engines need.
Use when Use this before a homepage refresh, service page update, local profile cleanup, or marketing campaign.
Worksheet Service Description Builder
A worksheet for drafting service descriptions that explain the problem, offer, process, fit, and next step.
Use when Use this when a service page sounds vague or when customers ask the same basic service-fit questions.
Related templates
Turn the website review into a concrete checklist.
Use these resources to inspect the page before deciding whether it needs a small update, a new section, or a full rewrite.