Review
Does the customer need this answer to decide?
- Frequency
- Risk
- Decision impact
Decision support
Decision Guides
Structured guidance for choosing which pages, templates, checklists, and customer answers a business should prioritize.
Prioritization standard
Choose the resource based on the decision, not the content format.
A business does not need a new page for every idea. Some questions need a guide, some need a checklist, and some only need a clearer answer on an existing page.
Match decisions to resource formats.
| When the question is | Use this structure | Best resource type |
|---|---|---|
| Should this become a new page? | Customer-question and service-fit criteria | Decision framework |
| Should this be a checklist instead? | Repeatable review or audit steps | Checklist |
| Should this update happen before a campaign? | Readiness checks for pages and profiles | Scorecard |
Central Checklist
Use a simple review path before creating a new page or asset.
Select
Choose the smallest useful resource format
- Guide
- Checklist
- Worksheet
Connect
Link it back to the related page or template
- Pillar
- Guide
- Template
Available guides
Use current guides as the first decision-support library.
How To Write Service Descriptions That Actually Help Customers
A structured way to replace vague service copy with useful explanations customers can compare and act on.
Open guideWhat Information Every Business Website Should Make Easy To Find
A practical standard for the core business information customers should not have to hunt for.
Open guideThe Business Owner's Guide To Online Visibility
A plain-English guide to making business information easier for customers, search engines, and answer systems to understand.
Open guide Checklist
Business Website Information Checklist
A checklist for reviewing whether a business website contains the information customers and search engines need.
Use when Use this before a homepage refresh, service page update, local profile cleanup, or marketing campaign.
Worksheet Service Description Builder
A worksheet for drafting service descriptions that explain the problem, offer, process, fit, and next step.
Use when Use this when a service page sounds vague or when customers ask the same basic service-fit questions.
Available templates
Use templates when the work is repeatable.
Checklists and worksheets are best when the team needs to review the same page, profile, or description more than once.